Microsoft Azure AI Fundamentals AI-900 Practice Question
An online retailer is building a recommendation engine that uses individual-level purchase history and click-stream data. The company must comply with privacy regulations such as GDPR while still keeping the data useful for personalizing suggestions.
Which privacy-preserving technique best satisfies this requirement?
Aggregate the data into category-level totals and delete the original customer-level records
Apply data anonymization to remove or irreversibly mask all PII before model training
Replace each customer ID with a reversible hash and keep the mapping table for future reference
Encrypt the raw data at rest and decrypt it during model training without additional masking
Removing or masking personally identifiable information (PII) before feature engineering-through data anonymization or strong redaction-ensures that customer identities cannot be recovered, so the training data is no longer classified as personal data under GDPR. Encryption alone protects data at rest and in transit but exposes PII once the data are decrypted inside the training pipeline. Reversible hashing (pseudonymization) still permits re-identification if the lookup table is compromised. Aggregating the data into population-level statistics removes all personalization signals, making it unsuitable for a recommender system.
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Microsoft Azure AI Fundamentals AI-900
Describe Artificial Intelligence Workloads and Considerations
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