When emerging technology trends signal that the market is shifting away from the project's planned deliverables, what should the project manager primarily consider to keep the initiative relevant and successful?
Immediately implement the new technologies
Send a newsletter to stakeholders claiming the original deliverables are superior to new trends
Focus on cost reduction while maintaining the original scope unchanged
Develop strategies to align the scope or backlog with emerging market trends
To keep the project relevant, the project manager should first evaluate how the external trend affects the current scope or backlog and then propose viable options-such as modifying features, upgrading technology platforms, or even pivoting the product roadmap-for stakeholder decision-making. This proactive scope-alignment approach ensures that project outcomes will still deliver value in the changed market context.
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