Answer Description

Closing the browser and running your own anti-malware scan is likely the best option. This is a social engineering trick and the web page is attempting to trick the user into downloading malicious software.

Wikipedia

Rogue security software is a form of malicious software and internet fraud that misleads users into believing there is a virus on their computer and aims to convince them to pay for a fake malware removal tool that actually installs malware on their computer. It is a form of scareware that manipulates users through fear, and a form of ransomware. Rogue security software has been a serious security threat in desktop computing since 2008. An early example that gained infamy was SpySheriff and its clones, such as Nava Shield.